- 01
Topical map & search architecture
Source context, central entity, product-led query network, buyer journey, URL plan and publishing sequence.
- 02
Semantic content system
Execution-ready briefs, entity coverage, editorial guidance, visual semantics and content quality review.
- 03
Content audit & configuration
Gap, overlap and cannibalisation analysis with clear keep, improve, merge, redirect and retire decisions.
- 04
Technical SEO foundation
Crawling, rendering, indexation, Core Web Vitals, architecture, templates and developer-ready priorities.
- 05
Schema & entity graph
Connected organisation, person, software, service, article and breadcrumb markup with implementation guidance.
- 06
Knowledge panel readiness
Entity consistency, founder and organisation profiles, sameAs alignment, corroborating sources and monitoring.
- 07
AEO & generative search
AI-search question mapping, answer-ready information, citation opportunities and brand/product fact consistency.
- 08
Reddit marketing
Subreddit research, community rules, opportunity monitoring, expert-response guidance and reputation safeguards.
- 09
Founder & brand distribution
LinkedIn and platform-native content systems that turn product expertise into credible category demand.
- 10
Website trust & protection
Security and Cloudflare review for the public marketing site, including access, SSL, WAF and recovery priorities.
- 11
Measurement & senior direction
Search Console and analytics reporting, roadmap ownership, monthly prioritisation and direct strategist access.
Your roadmap sets the order
We prioritise the workstreams that move your pipeline first, then build the rest around them.
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